Meet the team
Nic Laschinger
Chief Technology Officer & Director, Euphoria Telecom
Connect on LinkedIn →Technical product architect leading Euphoria's development team — building telephony that's simple to use, serious under the hood, and ready for whatever's next.
When I'm not at work
Beyond the desk
In my own words
What I think about the platform & the future
What's your job, in one sentence?
Build a telephony platform South African businesses can rely on without thinking about it — and keep it ahead of where the market is heading. Strategy, architecture, performance, security, and a roadmap that earns its keep.
Where do you actually use AI in the product?
Where it makes a real difference for customers — analytics, anomaly detection, voice fraud protection, and tooling that takes load off contact centre teams. AI should serve the customer and the operator, not show off. If it doesn't make the human side of work better, it doesn't ship.
What's the biggest misconception about cloud telephony?
That it's commoditised. The category looks the same on the outside, but the platforms underneath are wildly different — uptime, integrations, voice quality, fraud protection, the way features actually compose. That's where the real differentiation lives.
What are you most excited about right now?
The bit of the roadmap that ties AI, smarter analytics and deeper integrations together — so the product gets quietly more useful every quarter without becoming harder to use. Easy on the surface, serious underneath.
Written by Nic
Articles from Nic's desk
8 pieces on brand, marketing, and the work behind Euphoria Telecom — straight from Nic.
-
When hearing is no longer believing: The threat of AI voice fraud
Read the post -
World Telephone Day: Celebrating the first phones, the cloud and everything still to come
Read the post -
Truth about AI threat to call centres
Read the post -
Euphoria On Air: eTV's The Morning Show
Read the post -
Modern Telephony: Business Boost
Euphoria Telecom is a South African company on a mission to change the perceptions of what telephony solutions can do for your business.
Read the post -
A Decade of Savings for SMEs
SMEs are considered to be the growth engine of South Africa's economy, providing employment for millions and contributing significantly to the country's gross d
Read the post -
How to take your deskphone with you, everywhere you go
Thanks to the ubiquity of mobile phones, landlines or desk phones have become a little retro, even uncool. More on Euphoria.
Read the post -
Euphoria Telecom’s legacy of innovation is set to continue under new management
With a fresh bolt of energy. Newly appointed directors John Woollam and Nic Laschinger have taken over the management of Euphoria Telecom. Find out more.
Read the post
Behind the role
Architect of the platform
I'm CTO and a director at Euphoria Telecom — a technical product architect by trade, an entrepreneur by habit, and the person responsible for the platform thousands of South African businesses run their phones on every day.
Building telephony platforms since 2005.
I've been in tech entrepreneurship since 2005 — founding The Next Big Thing, SagacIT and VoIP Telephony along the way, and serving as CTO and co-founder at Fat Budgie before going on to lead technology at Fleek, a cloud-telephony business for small and medium enterprises.
It's a path that taught me one thing above all: great telephony products aren't won at the marketing layer or the pricing layer. They're won at the engineering layer — in the parts customers never see.
Heading up Euphoria's development team.
At Euphoria my job is to set the technology strategy and direction — and to make sure the platform stays ahead of where the market is going. That means better availability of information, more efficient ICT infrastructure, sharper performance, and a roadmap that genuinely makes our customers' lives easier rather than just adding features for the sake of it.
It also means using technology to mitigate risk for the business and the businesses we serve. The product we ship has to be reliable, secure and easy to live with. Anything else is a liability dressed up as a feature.
On AI, remote work and what's next.
I've been writing and speaking about AI in telephony for a while now — what's overhyped, what's genuinely useful, and what businesses should be paying attention to. My view is that AI earns its place when it makes the human side of work better, not when it tries to replace it.
Same goes for remote and distributed work. Making a business remote-capable technically isn't the same as making it remote-ready. The human aspect is the part most companies under-estimate — and the part the right technology has to support, not undermine.
Featured work
Nic in the press & on the blog
Press features and blog pieces where I weigh in on AI, cloud telephony, remote work and what's actually changing in business communications.
Lockdown diary: Nic Laschinger, Euphoria Telecom
On remote-capable vs. remote-ready businesses — and why technology only solves half the problem.
Read the articleNon-geographic number porting is here
What non-geographic number porting means for South African businesses, and why it matters now.
Read the articleWhen hearing is no longer believing: The threat of AI voice fraud
Why AI voice fraud is the threat South African businesses should be paying attention to — and how to protect against it.
Read the postTruth about AI threat to call centres
Cutting through the hype: where AI genuinely changes the contact centre, and where it doesn't.
Read the postShould you ditch your business phone for Zoom or Teams?
Why a real business phone system still beats a meeting tool when it comes to running a business.
Read the postHow to take your deskphone with you, everywhere you go
Cloud telephony, mobile extensions and what real phone-system mobility actually looks like.
Read the post2023 Tech Trends: Experience Focus
The tech trends most likely to shape SA business communications — with experience taking the lead.
Read the postEuphoria Telecom's legacy of innovation continues under new management
On the leadership transition at Euphoria — and the technical roadmap behind the next chapter.
Read the postEuphoria On Air: eTV's The Morning Show
On the eTV Morning Show couch talking cloud telephony, AI and the future of work.
Read the postA decade of savings for SMEs
Ten years of delivering meaningful telephony savings to South African small and medium businesses.
Read the postWatch
Nic in the news
Explore Euphoria
Product overview
See everything our cloud PBX can do for your business.
Transparent pricing
Simple plans from R85/extension. No contracts, no surprises.
5-star reviews
Hear from real businesses who switched to Euphoria.
FREE resources
Guides, eBooks and whitepapers — the best advice on business telephony.
Why Euphoria
Built in SA for SA businesses. 6,000+ customers served.
Euphoria in the news
Press coverage, milestones and media resources.
Grab a FREE guide
Did you know?
Euphoria Telecom has been in operation since 2010 and our very first customer – Altech Isis – is still with us 16 years later on a month-to-month contract.
Refer Euphoria Telecom and get a R1000 voucher from Takealot
Refer a business to Euphoria Telecom and get a R1,000 Takealot voucher if they sign up. This offer is available to customers and non-customers alike.
Let's get you started