Long-haul, not one-off
Most of our partnerships go back years — Reach for Recovery, the Overberg BMX Club, TokaiMTB. We commit for the long run because that's where real change actually happens.
CSI done differently.
Euphoria's corporate social investment partnerships aren't a once-a-year cheque-handing exercise. They're long-haul collaborations with South African charities and community organisations — built, run and creatively produced by the same in-house team that builds our brand.
We don't write a cheque. We roll up our sleeves.
More than just funding
Our in-house creative studio scripts, designs and produces campaigns for our partner charities — pink-sticky-note awareness drives, films, golf-day activations. The kind of marketing firepower most NGOs simply can't access on their own.
Real collaboration, not transaction
The charities and clubs we work with sit alongside us in the briefings, the creative reviews and the on-the-day execution. Their voice shapes the campaign — because they know their cause far better than any marketer ever will.
Our partnerships
The charities, clubs and causes we work with.
Health Years 2–4, ongoing
Reach for Recovery
Remember to Think Pink
Year-on-year breast cancer awareness with South Africa's oldest breast cancer support organisation.
Years two, three, four — and counting. Following The Heart Gallery, our partnership with Reach for Recovery went into a multi-year run with 'Remember to Think Pink' — an early-detection awareness campaign carried by giant pink sticky notes in English, Zulu and Xhosa with simple breast self-examination instructions. Each year the creative evolves; the partnership endures. Our in-house studio scripts, designs and produces every iteration end-to-end, in genuine collaboration with the Reach for Recovery team.
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Health Year 1, 2022
Reach for Recovery
The He(ART) Gallery
The campaign that started a multi-year partnership with Reach for Recovery.
Year one of our work with Reach for Recovery was The Heart Gallery — the campaign that introduced our team to theirs and laid the foundation for the multi-year partnership that followed. Conceived, scripted and produced end-to-end inside our creative studio, it set the tone for a different kind of CSI relationship: long-haul, collaborative, and built on the work itself rather than a hand-over of funds.
Read the full story Sport & community Since 2021
Overberg BMX Club
Community-centric BMX in Hermanus
Backing a Hermanus club using BMX to change young lives — and proud sponsor of every race day on their track.
Our partnership with the Overberg BMX Club in Hermanus dates back to 2021. We started by sponsoring track maintenance and have grown the relationship from there — supporting a club using BMX as a vehicle to keep kids engaged, healthy and off the streets in a community where the alternatives are thin. We've also become the proud sponsor of race days hosted at the OBC's track (set against the back of the Fernkloof Nature Reserve), most recently Stage 8 of the Western Cape BMX Provincial Points. A genuine long-haul partnership, not a once-off cheque — and one we're proud to see growing year on year.
Read the full storyBonus
Euphoria backs BMX racing in the Overberg — race-day film
Community safety Since 2018
TokaiMTB
Emergency Response Number
Sponsoring the emergency line that keeps mountain bikers safer in the Tokai forest.
Mountain biking is one of South Africa's fastest-growing sports, and the Tokai Mountain Bike Park is one of its busiest networks. Since 2018 we've sponsored the dedicated emergency number used right across the park — so when a rider goes down with an injury, has a mechanical incident, or witnesses theft or robbery on the trails, help can be dispatched in minutes. The campaign film features Miles, Euphoria's fully-functional business phone on wheels, zooting down the very trails the number serves — the kind of memorable creative our in-house studio is known for.
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TokaiMTB safety partnership — supporting film
Community sport & trail maintenance Since 2018
TokaiMTB
Vasbyt Trail Maintenance
Sponsoring the upkeep of TokaiMTB's most-loved trail — and producing the films that bring it to life.
The Vasbyt Trail is the beating heart of TokaiMTB — the most-ridden, most-loved network in the park. Since 2018 we've underwritten its ongoing maintenance, working alongside trail builders like Mark Smith and the wider TokaiMTB community to keep it world-class. Beyond the cash, our in-house studio produced a library of how-to films with Bike Network's Myles Kelsey covering the trail for every kind of rider — overview, beginners, advanced, ladies. A practical investment in a trail thousands of South Africans ride every weekend.
Read the full story Education & social change Since 2022
Sunshine Cinema & UCT
Empowering Film Makers for Social Change
A bursary for an economically-disadvantaged young South African to study impact filmmaking — and the success story that followed.
In 2022 we funded a bursary for Nondumiso Masache to attend the Sunshine Cinema Impact Facilitator course — a six-month programme run online by UCT's Film and Media Department, with guest lecturers including the storyteller Gcina Mhlophe and producer Anita Khanna. Sunshine Cinema is Africa's first solar-powered cinema network, founded by Sydelle Willow Smith. By 2023, Nondumiso had completed the course and stepped into her current role as programme manager for DocLOVE — the Documentary Filmmakers Association's monthly screening programme. A bursary that genuinely turned into a career.
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Health & sport 2025 / 26
Gift of Sight
Pin the Hole for a Purpose — Gift of Sight Invitational
A creative golf-day activation for one of SA's most-loved charity events for sight-restoring surgery.
Euphoria joined the 2025 Gift of Sight Invitational at De Zalze Golf Club — a charity golf day that funds sight-restoring eye surgery for South Africans who couldn't otherwise afford it. Our 'Pin the Hole' activation was built end-to-end in our own creative studio: a low-spend, high-impact piece of fun that proved good causes don't have to mean dull marketing. The activation was such a success it's already booked in for a repeat run at the 2026 Invitational.
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CSI at Euphoria isn't an afterthought, and it isn't a box-ticking exercise. It's a fundamental part of how we express ourselves as a brand — creatively, ethically, and over the long haul. The same team that builds the brand builds the work for our partner charities. That's the only way it makes sense to us.
Want to partner with Euphoria for good?
If you're a charity, NGO, or a cause that is doing meaningful work in South Africa, we'd love to hear from you.