Meet the team
Our Founders
The founders of Euphoria Telecom
Connect on LinkedIn →Euphoria Telecom opened its doors in May 2010 to bring a world-class business phone system to South African companies — one that puts the customer in full control.
Since 2010
Meet the founders
George Golding
Co-founder
Conrad De Wet
Co-founder
Rafal Janik
Co-founder
Why we built Euphoria
The founders' story
Euphoria Telecom was founded in May 2010 to bring a world-class business phone system to South African companies of every size — one that puts the customer in full control. The interviews below tell that story in the founders' own words.
The founding story, in George's words
A long-form interview with co-founder George Golding on why Euphoria Telecom exists: the frustration with long-term contracts, high call costs and poor service that South African businesses simply put up with before 2010 — and the decision to build something better.
It's the most complete version of "why we built this" you'll find anywhere, and the clearest explanation of the ethos that still runs through the platform today: empower the customer, charge fairly, and earn the relationship every month rather than locking it in.
In conversation with both co-founders
A throwback interview from the early years featuring co-founders George Golding and Conrad De Wet, then Chief Technology Officer. The conversation captures the original two-handed vision behind the platform — George on the customer side, Conrad on the engineering side.
It's worth watching for a sense of where the company came from, and how the two founding instincts — customer empowerment and proudly local engineering — became the DNA of one of South Africa's first pure cloud-based business PBX systems.
The early years
The founding story in the press
A selection of coverage from the early years of Euphoria Telecom through to recent reflections — the founding of the company, its first decade, and the ideas the founders built it on.
ITWeb interview with Euphoria Telecom's co-founders
ITWeb met with the co-founders of Euphoria Telecom to discuss the pros and cons of business cloud services and cloud-based business phone systems.
Read the postAs misconceptions about cloud services evaporate, Euphoria Telecom emerges
Early coverage of Euphoria as South African businesses began to see the benefits of cloud services and cloud-based telephony.
Read the articleEuphoria Telecom — 10 years of delivering savings to SMEs
Marking a decade of Euphoria Telecom helping South African SMEs cut telephony costs and take control of their communications.
Read the articleIt's time to ditch outdated business phone systems
A decade in, Euphoria on how its pioneering cloud-hosted PBX was helping thousands of businesses save money and operate more efficiently — without a contract.
Read the articleBusiness lessons from 15 years in telecoms
A long-view reflection from co-founder George Golding on what 15 years of building Euphoria Telecom has taught him — about customers, staff, and staying close to what made the business worth starting.
Read the postIn the founders' words
What Euphoria was built to do
Why was Euphoria Telecom founded?
Euphoria opened its doors in May 2010 to solve a problem the founders had themselves: long-term contracts, high call costs and very weak service from the incumbent. The goal was to bring an international-class business phone system to the South African SME — and to grow it from a single customer into a platform now serving more than 6,000 businesses, with no sign of that growth slowing down.
What did you decide NOT to do?
The typical South African thing at the time was to promise you the world in the advertising, then hide the catch in the fine print. We didn't want to do that. What you see is what you get — and we proved it with a 30-day contract. We don't need to tie you in, because we don't intend to give you a reason to leave.
Why does month-to-month matter so much?
The moment you sign a two-, three- or five-year contract, human nature kicks in and the provider who is meant to be serving you loses the motivation to help. A 30-day contract keeps that motivation honest, and it hands control back to the business owner — control over the system, over costs, and over the relationship itself.
What do you mean by "putting the customer in control"?
It works like internet banking. You log on and make the change yourself — you don't sit in a queue or send a ticket and wait. That's what makes it true cloud: it's elastic, so a three-user business can run the same platform as a 10,000-user business and pay only for what it uses. A small business can run a system for a fraction of what a legacy PBX would cost to install.
Is Euphoria about being the cheapest?
No. A lot of people put cost first, but the real cost is not having a phone system that works — that costs a business far more than running one. Price matters, but service matters more: service for when something goes wrong, and service that helps you actually use the system to run your business better. As one example, we took an educational institution from R81,000 a month on the incumbent's system, with no control, to R17,000 a month on ours, with full control.
Who really runs Euphoria?
The customer. Our employees, our shareholders and the founders all know that the person paying the bill is the customer — without them we have no role, no place and no purpose. Once you filter every decision through that, you end up treating your customers exceptionally well, because everything depends on it.
Explore Euphoria
Product overview
See everything our cloud PBX can do for your business.
Transparent pricing
Simple plans from R85/extension. No contracts, no surprises.
5-star reviews
Hear from real businesses who switched to Euphoria.
FREE resources
Guides, eBooks and whitepapers — the best advice on business telephony.
Why Euphoria
Built in SA for SA businesses. 6,000+ customers served.
Euphoria in the news
Press coverage, milestones and media resources.
Grab a FREE guide
Did you know?
Euphoria Telecom has been in operation since 2010 and our very first customer – Altech Isis – is still with us 16 years later on a month-to-month contract.
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