Reseller Program

Earn annuity income by adding Euphoria Products & Services to your product suit and reselling to your existing customer base

Find out about Euphoria’s thriving reseller program

More about our VOIP reseller opportunity

Resellers are a critical component of the customer experience and enable us to meet customer demand nationally. We depend on our resellers to provide

  • Local customer relationships and expertise.
  • Personalized reach including installations, onsite support and training.
  • A broad set of complementary cloud services such as e-mail, online backup and to manage required connectivity.
    Cloud Voip Resellers provide essential services that allow customers to take maximum advantage of the Euphoria Cloud PBX services, ease the initial setup, migration, customization, and ongoing user experience.

Customer reviews

Euphoria has a dynamic reseller department. The team is friendly and always goes the extra mile to assist. And Euphoria’s feature-rich system is constantly evolving. This keeps it relevant and makes it a useful and appealing business telecoms product to sell within the South African marketplace.

Frank Janse van Rensburg, Operations Manager, Novacloud

SABEN’s relationship with Euphoria originated in 2016. We have since become one of their biggest resellers. Several of our end users (public TVET colleges) have collectively saved hundreds of thousands in telephony costs by implementing Euphoria Telecom’s innovative solutions. This success would not have been possible without end-to-end support from the Euphoria team. Our close working relationship with SABEN’s Account Manager, Aidan Smit, has been an instrumental part of the deal. And our own service team have benefited greatly from extensive training on the product thus enabling us to provide a high quality after sales experience to our customers. We look forward to further developing our relationship with Euphoria in the years to come. 


Garth Scholtz
General Manager, SABEN – South African Broadband Education Network

What do I get?

The Reseller Support Portal allows Resellers to support their entire customer base via a central portal without having to log into individual accounts. The Reseller Management Portal allows Resellers to manage their customers’ billing, manage calling credit limits and view unpaid invoices and commissions via a central portal. 

Resellers receive up to 25% commission on all Euphoria Products and Services, excluding third party services as well as up to 15% commission on their customers outbound call costs, which are tiered as follows:

  • R0 to R 5000 total outbound calling costs = 0%
  • R 5 001 to R15 000 total outbound calling costs = 10%
  • R 15 001 + total outbound calling costs = 15%

All commissions are limited to a maximum of 50% of gross profit earned by Euphoria Telecom.

In order to become an Authorised Reseller for Euphoria Telecom, all Resellers are required to complete up to 15 hours of training which is split up into the following sections:

  • Technical 
  • Sales 
  • Porting
  • Admin

Once training is complete, Resellers are required to pass our certification exams in order to receive their Authorised Reseller Badge and start selling. Support documentation and online videos are made available to assist with best practices and configuration settings. 

After training and certification has been completed, all Resellers will receive access to a database full of User Guides, How To Guides as well as additional training material. Resellers receive initial support to assist them with onboarding, however, thereafter, it is the Resellers responsibility to act as first and second line support to their customers. The Euphoria Support Team is available to assist in situations out of the Resellers control. 

Euphoria has grown exponentially for 12 years running with no sign of abating. Join a growing community of cutting-edge Resellers that are already helping businesses make the transition. Become part of the future…

What is expected of me?

The first step in the process is to complete and submit the application form. Within the application form you will be required to complete a number of qualifying questions. The answers to some of these questions will determine whether or not your application will be successful. Should your application be unsuccessful, you will receive a notification as to the reason for it being unsuccessful in order for you to remedy and possibly re-apply at a later stage. 

Resellers maintain full ownership of the billing relationship with their customers, just as you are used to with most on-premise technologies. This helps you maintain your central relationship with customers. We simply send you an invoice for each customer at the end of each month listing the license and call usage charges for your customers.

Beyond billing, Euphoria Resellers manage the entire customer relationship, including change management, support and communications. This flexibility enables partners to cleanly package an entire experience together with product and services.

Differentiate yourself by providing solutions that bring unique value to your customers such as consulting, deployment, training, change management, support, vendor integration, security and more.

As a Euphoria Reseller you are responsible for sourcing approved IP phones, vibe routers, LTE or ADSL network routers and and other equipment that is required by your customers. Euphoria does not provide any hardware to the resellers, Euphoria provides the Cloud PABX platform and emergency support to the Resellers.

When providing Cloud PABX services the most important aspect is managing the connectivity of the phones to the Cloud PABX environment. These run on a customers local network and then over a dedicated or prioritised connection. To do this resellers need a good understanding of local networks, Internet connectivity and basic routing.

The Euphoria brand is synonymous with excellent customer service and integrity. We expect the same level of service to be delivered from our resellers. Dissatisfaction from reasonable end user customer’s will lead to evaluation of your reseller status.

Call quality and a reliable service is dependent on the last mile connectivity more than 90% of the time. As a reseller, it is critical you take our advice and implement appropriate connectivity for voice. If you look after the connectivity and respond to customer support swiftly, you will have satisfied customers.

How do I apply?

The first step in the process is to complete and submit the application form. Within the application form you will be required to complete a number of qualifying questions. The answers to some of these questions will determine whether or not your application will be successful. Should your application be unsuccessful, you will receive a notification as to the reason for it being unsuccessful in order for you to remedy and possibly re-apply at a later stage. 

In order to qualify as an Authorised Reseller, your registered company must:

  • Have 3 or more employees
  • Have a dedicated Sales Team
  • Have a dedicated Support Team
  • Have an existing customer base
  • Make use of the Euphoria Cloud PBX system for your own company
  • Commit to passing your Basic Certification within the first 90 days of partnership

Roles and responsibilities

As trusted technology advisors, you play the pivotal role of helping your customers get the best out of Euphoria and complementary cloud services. Euphoria provides you with the tools, technology, training and support to help make your service business successful. But it is you, not Euphoria, that has the relationship with your customers. Bringing the benefits of our Cloud PABX platform to your customers will strengthen and deepen the trust that they have in you.

  • Euphoria supports you on technical issues unsolvable through normal methods provided in the inital training and online help resources found at
  • Offers you a credible platform and brand, locally developed and supported here in South Africa.
  • Euphoria ensures you are capable of covering your liability of all your customers combined.
  • Tailor a solution including hardware, connectivity and PABX setup for your customers.
  • Provide the customer with orientation, training, change management and support.
  • Own and manage all invoicing and receive payments directly from customers.
  • Source, setup and sell all necessary hardware to implement the service properly.
  • Use routers, equipment and VoIP phones that are on the Euphoria approved hardware list.
  • Source and install suitable connectivity for voice traffic. (See our connectivity guidelines here)
  • Setup static routes on the phones or routers to ensure voice traffic uses the dedicated connection for voice.

Common questions

No, there is no cost to join the Euphoria Reseller Program.

Resellers are encouraged to register their deals to ensure our Direct Sales Team do not work on the same deals at the same time.

There are 4 main areas you and your employees will need to be proficient.

  1. The Euphoria Cloud PABX – Setup, configurations and trouble shooting.
  2. Connectivity – using suitable connectivity for voice is critical to the success of any Euphoria Cloud PABX installation. You will need to be able to consult and either sell or suggest appropriate connectivity in respect of their location.
  3. End user premise equipment setup and configurations. This will include IP phones, routers and switches.
  4. Local Area Networks and ViBE Technology – You will need to know basic networking such as DHCP, Static Routes and VPN setups and routing.

Euphoria will provide training, information and best practices for all of the above.

No. Your main investment will be in time, working with the system to fully understand the PBX and the critical nature of last mile connectivity. You will need cash flow to purchase equipment, routers and demo equipment.

You will be given up to 15 hours of one on one training as well as support documentation and access to our support portal for recommended connectivity methods and configurations.

Your company is entirely responsible for the customers’ support and service, Euphoria will not assist your customers as they will be referred to your company for swift assistance.

Euphoria will support you once your company has exhausted all normal methods of troubleshooting including referring to our growing solution database and help guidelines.

The Euphoria SLA is available in the standard Reseller Agreement signed upfront. You can mirror the SLA offering to your customer base, as Euphoria is taking the majority of the risk upfront.

Ready to move forward?