Euphoria in the News

Africa's telecommunications sector needs standardised regulations

Africa's telecoms space is packed with opportunity but an outdated and fragmented regulatory landscape means that fast, affordable and borderless telephony is still out of reach.

Is generative AI all it's cracked up to be? Not yet and not without humans

Generative AI has promised similar seismic change but unlike those other technologies, it is actually here to stay. It is powerful and it is changing the way businesses operate. Is it all it's cracked up to be though? Not yet.

Everything your phone system knows about your business

At Euphoria Telecom we believe that your phone system is the most powerful analytics and productivity tool within your business. Our CTO Nic Laschinger explains why…

5 B2B marketing strategies to outsmart AI and win your audience

B2B marketing has never been simple, and changing search habits plus the rise of AI are making it even tougher for brands to capture attention. Here are five ways B2B marketers can adapt and stay relevant in this changing landscape.

Unlocking the ultimate customer service secret

The businesses that deliver truly excellent customer service know how to create exceptional experiences because they understand exactly who they're creating them for.

When hearing is no longer believing: The threat of AI voice fraud

Artificial intelligence (AI) is reshaping the business landscape in South Africa, unlocking new efficiencies and enhancing customer experiences across sectors. But while much of the focus has been on the benefits, we must not ignore the risks. One of the most urgent and underappreciated threats is the use of AI in voice fraud.

World Telephone Day: Six milestones that revolutionised telephony

To mark World Telephone Day, Warren Hawkins, MD of Euphoria Telecom delves into some of the major milestones that have revolutionised telephony in the intervening years.

The right tools equip teams for success

Giving people the right tools and creating effective work environments is more than a matter of convenience, it's a strategic investment. When teams are supported with appropriate technology and conducive workspaces, they are happier and less frustrated, which helps boost productivity and engagement.

Breaking barriers: How mentorship can close the gender gap in tech

Diversity contributes significantly to employee satisfaction, and ultimately, the bottom line. Tech companies have implemented a number of projects and plans to bridge the gender gap, but there is still work to be done.

Seven tech trends to watch in 2025

2025 is set to be a transformative year for businesses in South Africa, with industries weathering new challenges and opportunities driven by global trends, technological advancements and mixed market dynamics. From shifts in how people work to tariffs and emerging risks, business leaders suggest these seven trends highlight how key sectors will adapt in 2025.

The future of AI in 2025

In 2024, artificial intelligence, and particularly Generative AI, became buzzwords across industries as businesses grappled with how the technology would change the way they worked.

The Big Switch

Moving to the cloud is like upgrading from a flip phone to a spaceship, writes NIC LASCHINGER, CTO, Euphoria Telecom

Seven trends that will shape key industries in South Africa in 2025

2025 is set to be a transformative year for businesses in South Africa with industries navigating new challenges and opportunities driven by global trends, technological advancements, and market dynamics. From shifts in how people work, to tariffs, and emerging risks, these seven trends highlight how key sectors are set to adapt in 2025.

Truth about AI threat to call centres

Artificial intelligence (AI) does not pose a threat to call centre jobs or demand for voice-over-Internet-protocol (VoIP) services, according to Euphoria Telecom chief technology officer Nic Laschinger.

Black Friday: How business should be preparing

Data from last year shows that while South Africa's Black Friday activity was muted overall, shoppers are increasingly going online.

CSR Done Differently: How Corporate Internal Marketing Departments Can Support Non-Profits

Corporate social responsibility (CSR) has evolved from a tick-box exercise to a key pillar in supporting communities and building a company's reputation as responsible corporate citizens, says Lauren Pybus, National Marketing Manager of Euphoria Telecom.

Cloud PBX is calling

Cloud PBX (Private Branch Exchange) is not a new concept and is the evolution of unified collaboration technologies. It combines the reliability of traditional telephony with the flexibility of cloud technology, and should assist businesses in navigating hybrid work complexities. According to a recent Forrester report, 70% of telecommunications decision makers are either adopting or planning to adopt UCaaS (Unified-Communications-as-a- Service) solutions, with cloud PBX being a critical component of this change. By moving to cloud-based telephony, businesses can eliminate the maintenance burden of on-premises PBX systems and achieve up to a 30% reduction in total communication costs, says Forrester.

How technology can help you get the best out of your remote call centre agents

The COVID-19 coronavirus lockdown has forced many companies to send some, if not all, of their workforces home. For companies running call centres, this has both upsides and downsides.

How AI And IoT Are Powering Disruption In Some Of South Africa's Key Industries

Separately, Artificial Intelligence (AI) and the Internet of Things (IoT) are already driving significant development in industries like manufacturing and banking, but in tandem, the two technologies present powerful opportunities in a wide range of sectors.

Here's how you should be preparing for Black Friday

Black Friday has evolved from being a single day to a month-long sales event that places considerable demand on South African retailers, their staff and their systems.

Closing the gender gap in SA's tech sector

Research shows that the biggest hurdle women face in their careers is not the glass ceiling but the 'broken rung'.

Euphoria appoints former YuppieChef bigwig and telecoms veteran as new directors

Cloud-based VoIP business solutions provider Euphoria Telecom has announced three senior appointments. Former YuppieChef managing director Warren Hawkins has been appointed as the company's managing director, while telecoms veteran Leonie Stanley takes on the role of operations director.

Tech in 2024

From macro-economic geopolitical trends to more nuanced AI – what businesses can expect in the coming year. Ask most South Africans what they expect in 2024, and you'll get comments about Eskom, elections and tightening budgets. But what are tech business owners expecting in 2024? Here are some predictions for the coming year.

3 ways big businesses can get full value from their telephony service in 2024

Cloud-based telephone systems offer immense opportunities for enterprises to upgrade their communication infrastructure. However, to realise the complete value these systems provide, companies must embrace specific strategies. Here are three ways big businesses can get the most out of their telephony service.

Breast Cancer Awareness Month: Organisations team up to raise awareness and funds regarding early detection of breast cancer by generating huge pink sticky notes

Euphoria Telecom and South Africa's oldest breast cancer organisation, Reach for Recovery, have partnered to by creating giant pink sticky notes to raise awareness and funds to help assist on early detection of breast cancer throughout October.

Will phone numbers become relics of the past?

The need to dial traditional phone numbers has diminished with the advent of Voice over Internet Protocol Picture: Karen Sandison, African News Agency(ANA)

Euphoria: Three things your telephone system can tell you about your business

Learn from Zendesk's CX Trends 2023 Report about the impact of personalized customer service, with insights from John Woollam, CEO of Euphoria Telecom. Explore how call data reveals patterns, preferences, and pain points, and how addressing repeat calls can save millions. Dive into the proactive strategies to engage disengaged customers and turn data into targeted solutions. Find out how business telephone systems empower tailored experiences, fostering loyalty and driving growth.

VoIP replacing traditional calling in South Africa

Telkom's fixed-line subscriber numbers have been on a steady downward trajectory for over two decades, and according to the feedback of voice-over-Internet protocol (VoIP) providers, the newer technology is replacing traditional calling.

What's in store for telecoms in 2023?

Despite the dual headwinds of load shedding and consumer inflation, 2023 has the potential to be a watershed year for telecommunications in South Africa. Nic Laschinger, chief technology officer of Euphoria Telecom. With digital migration (seemingly) imminent and spectrum allocation continuing to open up, the country is ripe with potential to provide broader and cheaper internet connectivity.

10 things I've learned from nearly two decades of entrepreneurship

Some milestones have a habit of sneaking up on you. One day, for example, you're feeling the rush of finishing your last Matric exam and when you next look up, it's time for your 30-year school reunion. That sense of timing passing is even more prevalent in business, where you're so caught up in the day-to-day that it's hard to take a step back and appreciate how far you've come

Tech tools SMEs need in their arsenal

Technology offers SMEs abundant opportunities to do things faster, better, cheaper. Overworked business owners don't always have time to research these things or get to grips with just how they can use them.

6 Cybersecurity Mistakes to Avoid

Marketing hacks for cash-strapped SMEs

Your telephone solution can help you win at customer service this festive season. Here's how.

Retailers are hoping this festive season will help them recover from the ups and downs of the past 18 months. Customer service remains a critical aspect of achieving that. As Forbes recently noted, "Customer service, customer feedback and meeting customers' expectations continue to be a key focus for retailers."

4 Tips on how you can use digital transformation to succeed

How to choose the best telephony solution for your SME

Telephony has evolved since the good old days of 'nommer asseblief' manual exchanges, and landlines that are irreversibly tied to a single physical location.

Value, rather than price, is the cornerstone of business success

In a competitive market, the allure of a bargain can lead businesses and consumers to prioritise price above all else. But value is more than just what's on the price tag. Understanding this is key to sustainable success in business.

Call centres – What reporting tools do you really need?

Euphoria Telecom's call centre solution prioritises rich, relevant data reporting. It helps call centre owners and managers maximise agent productivity with a variety of performance reporting tools and provides a holistic view of call behaviour and activity.

Euphoria superpowers small business

For 2Way Systems co-founder and operations director, James Bracher, finding and adopting a Euphoria business phone solution was a critical milestone in the business's growth and success.

Euphoria Telecom – 10 years' of delivering savings to SMEs

SMEs are considered to be the growth engine of South Africa's economy, providing employment for millions and contributing significantly to the country's gross domestic product.

No phone is no excuse – You have to be where your customers want to talk to you

The rapid lockdown sent many companies scrambling to set up operations remotely, and left their customers hanging – on the telephone.

Choosing a telephony solution shouldn't just be about price

Choosing a business telephony provider based purely on price may not the most cost effective route in the long run. Marizette Topham, Head of Sales at Euphoria Telecom, explains what prospective cloud PBX customers should be looking for and why

Prepare your business for a more dynamic lockdown scenario

The implications of a move to level 3 lockdown are quite significant for businesses. While the exact regulations are not yet available, at this stage what is clear is that South Africa will go to level 3 on 1 June. For businesses, this means preparing for level 3, as well as having contingency plans in place to go back to level 4 or level 5 if need be, says Euphoria Telecom CEO John Woollam.

Managing remote workers

DURBAN – The coronavirus pandemic is challenging organisations and leaders to change the way they run their operations and manage their employees. Where remote working initiatives would normally be planned, with set guidelines and parameters, the pace at which companies across the globe have had to send employees home has meant that to a large extent it's been a scramble.

Should you ditch your business phone for Zoom or Teams?

Unified Communications as a Service (UCaaS) provider Zoom launched Zoom Phone in South Africa last year, having launched it in 2019 in limited markets, writes Nic Laschinger, CTO, Euphoria Telecom.

Top 5 Telephony Trends to Expect in 2021

2020 highlighted the importance of secure, reliable communications networks. Following a revealing year that made digital communication channels and remote working the norm, there are a few tech trends that are likely to play out over the foreseeable future. With this in mind, Nic Laschinger, CTO of Euphoria Telecom, has shared five telephony trends to expect in 2021:

Taking your business remote is simple, with the right business phone solution provider

Coronavirus is disrupting business operations across the world. Keeping their employees safe is a priority for businesses, but likewise, the business has to keep running.

#Coronavirus: Relook at remote working for your workforce

With the coronavirus pandemic declared a national disaster in South Africa, businesses need to consider how they are going to maintain normal operations if employees are quarantined, or asked to stay home for whatever reason.

It's time to think about remote working

The novel coronavirus Covid-19 has officially arrived in South Africa, and for businesses, this means considering how they are going to maintain normal operations if employees are quarantined, or asked to stay home for whatever reason.

Lockdown diary: Nic Laschinger, Euphoria Telecom

With most SMEs introducing work-from-home policies during the national lockdown, cloud-based call management software firm Euphoria Telecom has helped them seamlessly transition to remote working.

5 Ways to reduce your telephony costs this year

South African businesses are facing further economic hardship in the face of political uncertainty, ongoing load shedding, a rumoured VAT hike to 16% and generally slow economic conditions.

Euphoria launches new Telephone Management System packed with powerful features

Euphoria Telecom has launched the latest version of its market leading cloud-based business Telephone Management System (TMS).

Euphoria's latest version boasts a plethora of powerful features

Euphoria Telecom has launched the latest version of its market leading cloud-based business Telephone Management System (TMS). The new TMS version 3 is packed with easy-to-use features and is capable of significantly improving business efficiency whilst delivering powerful reporting and workforce management capabilities.

It's time to ditch outdated business phone systems

Euphoria Telecom has been the South African leaders in cloud-hosted PBX solutions for a decade. Discover how our pioneering platform is helping 4000+ businesses across the country to save money and operate more efficiently – all without a contract.

Why waitering & junior sales jobs made John Woolam a better leader

John Woollam is the CEO of Euphoria Telecom, an industry-leading cloud-based business telephony platform.

Euphoria Telecom introduces company-wide profit share initiative

Euphoria Telecom launched a new company-wide profit share initiative last year, and the first pay-outs were made in July 2019.

Euphoria Telecom helps South African companies establish a global presence

Modern businesses are no longer restricted to boundaries – they are now crossing international borders and are venturing into exciting new territories – they are going global.

Euphoria's VOIP telephone service takes off

Leveraging cloud technology to improve operational efficiency.

Shifts of Enterprises to Cloud Infrastructure driving Demand for Telecom Cloud Services

Delivering PBX Functionality without Using Internet Connection

Euphoria Telecom breaking boundaries with WebRTC

Euphoria Telecom's business goal has always been to push the boundaries of innovation and tech, delivering a relevant and useful communications tool for businesses in South Africa…

South Africa: Euphoria introduces toll-free system for all cell numbers

Euphoria Telecom has introduced a toll-free system that enables free calls from all cellphone numbers.

Euphoria Telecom's reseller channel is growing rapidly

Euphoria Telecom's maturing reseller channel is gaining momentum amongst IT service companies looking for a high quality, reliable, innovative business telephone system for their customers.

ITWeb News: Euphoria Telecom

ITWeb met with co-founder and CTO of Euphoria Telecom, Conrad De Wet, to discuss the pros and cons of business cloud services and cloud-based business phone systems… Watch the interview here…

As misconceptions about cloud services evaporate, Euphoria Telecom emerges

Many businesses are seeing the endless benefits that cloud services and cloud infrastructure can offer their businesses – in the short and long term.

Do you love cutting edge software development – Euphoria is hiring!

Pioneers in business Communications, Euphoria Telecom is looking for five software developers to join its development team.

IP PBX hacking can cripple your business

Unsuspecting VOIP customers are often surprised when they receive outrageous phone bills, especially when their telephone service providers do not explain the risks of toll fraud (PBX hacking). International fraudsters are constantly hijacking telephone systems and using them to place calls to premium charge-by-the-minute numbers.

The phone system that makes sense

Still living in that world – the one with poor customer service, high costs for business services, murky answers to technical problems, long contracts for services you never receive? Yes, that world. The sad reality is that for many South African businesses. The truth is, modern versions of these services are much simpler to deploy, cost far less than what you would assume…

The full Impact of Cloud Computing

Companies that have already moved their email and file storage to the cloud should now also consider moving their phone system to the cloud. Moving to the cloud is not just about adopting a new technology platform but transforming the way one does business. Cloud computing is making huge waves in the business world, consumer cloud services such as iCloud, Google Drive and Dropbox have changed the way people think about digital content and how to use it. Cloud is fast becoming the preferred choice.

Euphoria Telecom enhances productivity

Small business owners must realise that first customer contact has significant influence on customer acquisition and retention. The business telephony system is therefore the lifeblood of one's business, one needs to ensure it is efficient. Euphoria Telecom CEO George Golding says SMEs need to invest in a reliable and high-tech communication infrastructure to remain competitive.

Euphoria Telecom removes the risk of VoIP toll fraud

If your phone provider doesn't offer control mechanisms to help prevent fraudulent use of your VOIP account, you may want to look into using a different provider. Local telecoms provider Euphoria Telecom says international hackers are on the prowl, looking to hijack telephone systems and using them to place calls to premium charge-by-the-minute numbers.

Business automation leads to Euphoria

The business telephony system is still the lifeblood of business today, one needs to ensure it provides the necessary workflow automation, productivity tracking and management reporting to effectively manage your business.

Euphoria Telecom – Call Centre Solution

If you have a customer service department, a telesales team, or a technical support department, you already know that the old-school call centres require a huge up-front capital investment in on-site hardware and software. At Euphoria, we do it differently.

Revolutionising business telephony forever

Changing the way business owners think about and run their communications. This is the sole mission of two Cape Town entrepreneurs and the co-founders of Euphoria Telecom, George Golding and Conrad de Wet. Euphoria is fast changing the business telephone (PABX) system game in South Africa, introducing a proudly South African cloud-based business telephone system to SMEs.

Don't fight the future

Everything changes when processes pass through seamlessly without the direct involvement of employees, says George Golding, CEO of Euphoria Telecom. It is being thrust on business executives, whether they're ready for change or not.

Euphoria Cloud PBX and Sales Force Integration – One System.One Click.One View

Euphoria Telecom and Salesforce are the new power couple in cloud software systems. This new partnership offers more business functionality with far less effort, through seamless integration powered by the need for business efficiency and cloud technology.

New tool to gain a competitive edge

Today's unpredictable economy is demanding new levels of insight and innovation from company executives, they need to work together to meet new strategic and tactical challenges. This is according to local entrepreneur and Euphoria Telecom CEO George Golding.

"Cloud telephony" takes on the competition

Cloud PBX providers have a number of advantages over other voice-over-IP (VOIP) telephony providers that set them apart from the competition. To appreciate why, we need to go back seven years to understand the origin and current make-up of the VOIP landscape, and how it became a viable industry in the first place.

VOIP will kill the analogue star

Where there's smoke, there's fire and in the case of cloud computing, astute entrepreneurs are using hosted voice over Internet Protocol (VOIP) to send phone bills up in smoke, says George Golding, CEO of Euphoria Telecoms

Euphoria Telecom: the startup that's bringing cloud calling to SMEs in style

With the popular David and Goliath theme of a hungry tech startup looking to disrupt, Cape Town, South Africa-based VoIP (voice over internet protocol) service provider Euphoria Telecom hopes to change the way business owners think about and run their communications.

Burnt by sub-standard VOIP? Hold on, please

The future of superior, affordable, rich unified communications won't be a minute. By Robert Barclay, Process Manager, Euphoria Telecom. How often have you heard a small business owner, friend, colleague or online forum contributor bemoaning the terrible quality or support of their network connectivity, Internet and telecoms services? All too often.

VoIP – Horror story or Euphoria?

How to negotiate the pitfalls of choosing a provider and platform. Public cloud telephony is on the rise in small and medium enterprises. Companies in the five to 50-user segment (including distributed offices) are sold on the benefits of outsourcing the skills burden, upfront cost and risk of owning, maintaining and refreshing PBX equipment to a Cloud PBX VoIP provider.

Galaxy and Co take their Telephony to the Cloud

South African retailers are so complacent about their Telkom bills that they seldom seriously consider alternatives. Headlong against this trend is the high-ranking national jeweller, Galaxy and Co, which will soon harness a hosted cloud voice over Internet Protocol (VOIP) solution from Euphoria Telecoms to reduce telecoms expenses by more than R500 000 per year.

Worried about VoIP quality? Re-think ADSL

New wireless and fibre options can greatly improve reliability at good prices, says George Golding, MD of Euphoria Telecom. Businesses are increasingly dependent on Internet-delivered (cloud-based) IT and communications services today, including Voice over IP (VoIP). In such circumstances, reliable Internet is a must, or your business will simply grind to a halt.

On-premise PBX vs cloud-based solutions – which is right for you?

While a cloud-based (hosted) PBX might make sense for most companies, others will benefit from an on-site solution. A major deciding factor is the level of control you need or want over administrative functions like configuration and upgrades – but in such cases there's a trade-off – the high costs associated with the responsibility of managing premise equipment.

VOIP comes of age – business-grade quality, scalability and functionality

Organisations that still doubt the suitability of voice over IP (VOIP) for business must have missed the final act, in which VOIP grows up, gets the girl and drives off into the sunset in smoking hot reliable wheels.

Demystifying your telecoms bill

Reading your telephone bill can be a bit like watching a politician operate. You know something is amiss, but it's hard to see what, exactly. While we cannot be of much help with politicians, we're here to spill the beans on how your telco is billing you. Are you sitting down?

The VoIP of Wisdom

VOIP telephony has been a popular cost-reduction choice for bigger corporations that wish to converge their voice and data communications. What are the major reasons that a similar enthusiasm has not traditionally been seen among SMEs?

Cost-saving telecoms products 'key for SA'

George Golding was interviewed by Independent Newspapers for this publication in the business times featured in The STAR and Cape Times newspapers. Cheap and effective communication is vital in the operations of small and medium-sized enterprises (SMEs). A pressing concern noted by local and global businesses is the high cost of doing business in South Africa.

What makes Euphoria Telecom unique?

In less than seven years, Euphoria has firmly established itself as a major competitor among established voice service providers. These are some of the key differentiators that make Euphoria Telecom unique.

Euphoria Telecom improves operational efficiency for SA Tyres

Leveraging cloud technology to improve operational efficiency.

Euphoria Telecom extends its customer experience with Pitch & Pedal

For Euphoria Telecom, delivering positive and empowering customer experiences has always been of paramount importance and in 2019 the brand is proudly expanding upon this central principle by paying special attention to the sporting interests of its ever-expanding customer base.

Euphoria shares its success with all its staff through profit share initiative pay-outs

CAPE TOWN – Euphoria Telecom is sharing its massive success with its staff, the company launched a new company-wide profit share initiative last year and has now made the first pay-outs to all its staff. This is part of the company's growth strategy and to promote an inclusive culture.

Listen to this informative interview on 702 talk radio with our CEO John Woollam

John discusses the launch of our powerful new Telephone Management System (TMS). Packed with useful features the Euphoria TMS can take your business to the next level. Here's how…

There has never been a better time to move to the cloud

Read more about the future of the business phone here…

Rise of the hybrid office

For companies around the world, Covid-19 lockdown has forced rapid change. Where there was reluctance to adopt remote working and hybrid workspaces pre-pandemic, lockdown made this a non-negotiable. And as the weeks turned to months, many companies have realised that remote working and hybrid workspaces are viable – long term.

Blurred lines

In a world that is now operating from home achieving a good work / life balance can be challenging. Euphoria Telecom is proud to have contributed to this insightful piece on the subject written by Natasha Meintjies in Brainstorm Magazine.