Introducing Reach for Recovery’s new creative campaign for breast cancer awareness, proudly powered by Euphoria Telecom.

Watch this short video to see what this campaign is all about.

Upload a ‘Make the smart call’ digital sticky note to your socials and you could WIN a fabulous beauty prize valued at 10K!

In order to qualify for the prize please share your sticky note to your socials using this hashtag:

#MakeTheSmartCall

And then tag @euphoriatelecom and @reach_for_recovery_rsa

*T’s & C’s apply

Let’s stick together and make a real difference across South Africa.

Prizes proudly sponsored by

The idea behind the ‘Remember to Think Pink’ campaign is simple. Bright pink is the colour of breast cancer awareness and sticky notes are used to remind you to do something important. With that in mind, the team at Euphoria Telecom and Reach For Recovery decided to connect these elements in order to create a vibrant and memorable call-to-action campaign. We want you (and all of the women you care about) to ‘make the smart call’ and schedule your annual breast screening appointment today.

In the year that I have lived as a cancer survivor and THRIVER, it has been my greatest honour and pleasure to remain at work in the field of breast cancer awareness, support and fundraising.

By creating and launching this super-fun and engaging ‘Remember to Think Pink’ campaign, I know we are only going to get our message further, raise more money and inevitably save more lives – isn’t that awesome?!

We invite you to become a champion of this transformative and collaborative campaign and to “be part of the change you want to see in the breast cancer world,” doing so with love and hope.

This year we are amplifying Reach For Recovery’s proactive message by using the simple visual mechanism of bright pink sticky notes as a means to remind women to ‘make the smart call’ and schedule their annual breast cancer screening. It’s been a pleasure and privilege to collaborate with R4R on the ‘Remember to Think Pink’ campaign and we look forward to supporting this amazing organisation well into the future.

Help expand the impact of SA’s oldest breast cancer organisation. Reach For Recovery is a volunteer-based service, so funding is key. No donation is too big or too small. Every cent counts.