Euphoria Telecom kicks off its Remember to Think Pink Campaign for the second year running
One in 26 women in South Africa will develop breast cancer in their lifetime, and Reach for Recovery provides a volunteer-based support service throughout this journey. Euphoria Telecom has partnered with the organisation for the past four years. R4R is the country’s oldest breast cancer charity and as the service is volunteer-based funding is key. For the past two years, Euphoria has assisted with memorable messaging through the Remember to Think Pink campaign. This concept was developed by Euphoria’s own in-house marketing department as part